VOCABULARY

Info

Kazza and Voluum use a lot of abbreviations as well as technical terms that are different than other platforms and publishers.

Acronym	Translation
CTR	Click Through Rate %
CV	Conversion Rate %
eCPM	Revenue per 1k Impressions
CPM	Cost per 1k Impressions
CPI	Cost per 1 Impression
CPC	Cost per Click
CPA	Cost per Action or Acquisition