VOCABULARY
Info
Kazza and Voluum use a lot of abbreviations as well as technical terms that are different than other platforms and publishers.
| Acronym | Translation |
|---|---|
CTR |
Click Through Rate % |
CV |
Conversion Rate % |
eCPM |
Revenue per 1k Impressions |
CPM |
Cost per 1k Impressions |
CPI |
Cost per 1 Impression |
CPC |
Cost per Click |
CPA |
Cost per Action or Acquisition |